MA Scales Blog

Branding Tips & Marketing Insights

Expert advice, industry trends, and actionable strategies to help your local business thrive in the digital world.

Hands of robot and human touch on Customer service signify collaboration in enhancing user experience. Customer service integrates AI-driven chatbots Automating responses improves efficiency supports.
AI Technology
Jan 10, 2025 7 min read

How AI Receptionists Are Revolutionizing Small Businesses

Discover why plumbers, roofers, and other service businesses are switching to AI receptionists and saving thousands per month.

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A joyful woman in a striped shirt and denim apron stands with arms crossed at a welcoming coffee house, embodying professional hospitality.
Local SEO
Jan 5, 2025 6 min read

Local SEO: How to Dominate "Near Me" Searches in 2025

Master the strategies that help local businesses appear first when customers search for services in their area on Google.

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Branding
Dec 20, 2024 5 min read

5 Signs Your Business Needs a Rebrand (And How to Do It)

Is your brand holding you back? Learn the warning signs and steps to refresh your business identity.

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Analytics
Dec 15, 2024 6 min read

The Only 7 Metrics That Actually Matter for Local Businesses

Cut through the noise. Focus on these key performance indicators to measure your marketing success.

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