MA Scales Blog

Branding Tips & Marketing Insights

Expert advice, industry trends, and actionable strategies to help your local business thrive in the digital world.

Hand interacting with a smartphone displaying Like, Share, and Post icons. Social media marketing, digital communication and online content promotion for brand building and audience connection
Social Media
Jan 15, 2025 5 min read

10 Social Media Posts That Will Fill Your Appointment Book

Learn the exact types of social media posts that drive the most bookings for service-based businesses like hair salons, gyms, and more.

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Hands of robot and human touch on Customer service signify collaboration in enhancing user experience. Customer service integrates AI-driven chatbots Automating responses improves efficiency supports.
AI Technology
Jan 10, 2025 7 min read

How AI Receptionists Are Revolutionizing Small Businesses

Discover why plumbers, roofers, and other service businesses are switching to AI receptionists and saving thousands per month.

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A joyful woman in a striped shirt and denim apron stands with arms crossed at a welcoming coffee house, embodying professional hospitality.
Local SEO
Jan 5, 2025 6 min read

Local SEO: How to Dominate "Near Me" Searches in 2025

Master the strategies that help local businesses appear first when customers search for services in their area on Google.

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Advertising
Dec 28, 2024 8 min read

Facebook Ads vs. Google Ads: Which is Better for Your Business?

A comprehensive comparison to help you decide where to invest your advertising budget for maximum ROI.

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Branding
Dec 20, 2024 5 min read

5 Signs Your Business Needs a Rebrand (And How to Do It)

Is your brand holding you back? Learn the warning signs and steps to refresh your business identity.

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Analytics
Dec 15, 2024 6 min read

The Only 7 Metrics That Actually Matter for Local Businesses

Cut through the noise. Focus on these key performance indicators to measure your marketing success.

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